TUKUMI

Tukumi is a new dining concept that opened its doors in Yerba Buena, bringing the authentic flavors of Asian cuisine to the local scene with a style of its own. We developed a comprehensive branding project to define the brand’s personality and translate its essence into the overall customer experience, both in-store and at home.

The visual identity is built around a vibrant and eye-catching color palette, inspired by the distinctive posters and menus of Asian culture. Expressive illustrations, typographic elements, and dynamic compositions come together to create a modern, youthful identity with a strong sense of character.

From menu design to social media content, we created a cohesive and consistent brand that brings the essence of Asian cuisine to every detail. From the music playing throughout the space to the signage that welcomes you as you walk in, every element was strategically designed to communicate the concept and values behind the brand.